Privacy Policy

The Ivy Town Educators, Inc. (“IvyTown”) is the developer of the programs and their contents (“ReadingCare Website”) and the programs and their contents (“VocabCare Website”). We take the privacy of our customers seriously. We are committed to safeguarding your privacy while providing a personalized and valuable service.


This Privacy Policy statement explains the data processing practices of IvyTown regarding the ReadingCare Website and the VocabCare Website. If you have any requests concerning your personal information or any questions about these practices, please contact us at [email protected] We encourage you to periodically review this statement as it may change at any time at our sole discretion.

Our ReadingCare Website and VocabCare Website contain links to third party websites, which are not subject to this privacy policy. IvyTown does not endorse and is not responsible for the privacy practices or content on these sites. We recommend that you read the privacy policy of any such sites that you visit.

Information provided by you may be requested from one of our websites under IvyTown. In the event that you provide us with personal information for the purposes of free registration and you later make a purchase, whether directly from us or facilitated by one of our e-commerce partners, your privacy rights will be protected according to our stated policies and the stated privacy policies of these partners, which will be posted and available for your review at the time of purchase.

Information Collected

Personal information is collected by IvyTown through the ReadingCare Website and the VocabCare Website. We collect personally identifiable information about you (your “Data”) by:

  • The use of inquiry and registration forms.
  • The purchase process when you buy any of our products or services
  • The provision of your details to us either online or offline

The elements of your Data that we collect may include:

  • Name
  • Job title
  • Company name
  • Home, shipping and billing addresses
  • Mobile telephone number
  • E-mail address
  • Payment details such as credit card information
  • Market research data such as customer usage patterns
  • Use and Disclosure of Personal Information

We use your Data for purposes, which may include:

  • Providing our customers with a personalized service.
  • Processing orders, registrations and inquiries.
  • Conducting market research surveys.
  • Measuring interest in and improving our website, products, and services.
  • Providing you with information about products, promotion codes, and services we offer. You may stop the delivery of marketing emails by following the instructions accompanying a particular communication or by contacting us at [email protected]
  • Resolving disputes, collecting fees, and troubleshooting problems.

We use the information you provide when placing an order to complete that order. We do not share this information with outside parties except:

  • To the extent necessary to complete that order or to provide services where the outside party is acting on our behalf and has no independent right to use the information we provide (e.g., third-party shipping, business analytics, or customer support), or
  • To successors in title to our business, or
  • In accordance with legal and regulatory requirements, or 4. As necessary, in IvyTown’s sole discretion, to protect the perceived rights, safety and property of IvyTown, users of our ReadingCare and VocabCare Websites, and the public.

We also use information in aggregate form (so that no individual user is identified):

  • To build up marketing profile
  • To aid strategic development
  • To audit usage of the site

Use of Cookies and Other Tracking Devices

We use cookies to help personalize your use of our ReadingCare Website and VocabCare Website. A cookie is a small piece of information which is sent to your computer’s hard drive by the web server so that the website can remember who you are. This information may include information relating to your use of our sites, information about your computer such as the computer’s IP address and browser type, demographic data and, if you arrived at our site via a link from a third party site, the URL of the linking page. If you are a registered user, this may include your name and email address for verification purposes.

We use information from cookies for purposes, which may include:

  • Identifying returning users and registrants
  • Enabling you to move more easily around our site
  • Tracking your use of our site to better develop our sites in accordance with your requirements
  • Building up a demographic profile.
  • If you do not want to help us learn how to improve our ReadingCare Website and VocabCare Website, products, offers, and marketing strategy, you may choose to set your Web browser to not accept cookies. Further information on how to prevent cookies from being stored on your computer can be found on under the ‘manage cookies’ section. Alternatively go to the help menu within your Internet browser.

Security Policy

IvyTown has appropriate measures in place to help ensure that our users’ Data is protected against unauthorized access or use, alteration, unlawful or accidental destruction and accidental loss. Although we make reasonable efforts to protect your Personal Information from loss, misuse, or alteration by third parties, you should be aware that there is always some risk involved in transmitting information over the Internet. There is also some risk that thieves could find a way to thwart our security systems.

Transfer of Data

The Internet is a global environment. Using the Internet to collect and process personal Data necessarily involves the transmission of Data on an international basis. Therefore, by browsing the ReadingCare Website and the VocabCare Website and communicating electronically with us you acknowledge and agree to our processing of personal Data outside of the country in which you reside, including the United States.

Access to Data and Contact Info

You may update your personal information in your member site in the ReadingCare Website and the VocabCare Website. If you need help in this regard, contact customer support at [email protected]

Children Under 13 Years of Age

The ReadingCare website and VocabCare Website are intended for use by students who are between 3rd and 12th grades. However, since ReadingCare and VocabCare cannot accept any information on children under 13 years of age without getting prior consent from their parents, as guided by Children's Online Privacy Protection Rule ("COPPA"), the parents should fill out and email the parent’s consent form to ReadingCare or VocabCare before their children complete filling out the sign-up form on the ReadingCare Website and the VocabCare Website.

Changes to this Policy

From time to time we may make changes to this privacy policy statement to reflect any changes to our privacy practices in accordance with changes in legislation, best practice or website enhancements. We will notify you about material changes to this Privacy Policy by sending a notice to the email address you provided us or by placing a prominent notice on our ReadingCare Website.